A study on investor preference towards mutual fund in Bardoli

Abstract

In this paper an attempt was made understand the investor preference towards mutual funds. The study has been conducted on the basis of primary data and secondary data. Majority of respondents feel that mutual fund they invested on the recommendations and advise of the financial advisors. Data was collected using questionnaire, the most common tool to evaluate the customer’s awareness. The total sample of the study is 200 respondents. Primary research data is collected in the form of structured survey results from various respondents. The findings from the study indicates that respondents although are interested to invest in the mutual funds but are still not confident that mutual fund investments will help in wealth creation and management. The main reason being they do not have adequate information regarding the mutual funds.