Managing information needs of tourists- strategies and approaches

Abstract

Tourism is one of the dynamic and promising industries in any economy. The multiplier effect of the tourism industry demands proactive measures for its optimum utilization. Understanding information needs of tourists assumes great significance in this direction. Tourism since provides enormous potential for development in multifaceted areas, it is inevitable to cater to information needs at various levels effectively and efficiently. It is in this background the present paper looks at various information needs of tourists along with effective strategies for providing the same.