Relevance of direct marketing in India

Abstract

The use of internet has changed the present scenario and brought revolution in human life. Now people transfer money through internet banking from their own home and withdraw money from ATM’s anytime and anywhere. Like this people communicate through mobile phone, fax or e-mail. Technological innovations have changed the taste of customers and further it has influenced marketing functioning remarkably. Online shopping is getting popular among new generation, just because of its simplicity and various offered services. It has been possible only because of two electronic networks viz. e-commerce and E-business.