Corporate social responsibility: An instrument of purposeful and positive social change

Abstract

Social has become increasingly aware of the interdependence between business and its environment. Business organisations are no longer viewed as totally private bodies free to pursue their own goals. Instead they are increasingly expected to contribute to the betterment of society. Managers are no longer considered to have responsibility only to the owners. Rather managers are increasingly held accountable for the social effects of their actions.
The scope of social responsibility of business is very wide. The responsibility is manifold and extends to all those who have stake in business. No business can survive without earning profits. Similarly, no business can earn profits in the long run without providing some useful service to society.