IMPACT OF MOTIVATION ON MARKETING ACTIVITY OF LIGHT INDUSTRY ENTERPRISES
Keywords:
motivation, motivational method, material method of motivationAbstract
The main goal of the paper is to evaluate the impact of motivational methods to employees and consumers of light industrial enterprises' products. The paper included definitions of motivation and motivational methods in order to identify those methods that are important to consider when evaluating the levels of motivation. The purpose of the measuring instrument was to identify the rank importance of these identified methods of motivation and to evaluate impacting levels for employees and consumers by measuring the extent to which these factors are provided for in the organization. We analyze the impact of motivational methods in the light industry, in conditions of economic modernization. Motivation methods are analyzed the impact of imposing light industry enterprise's employees and consumers of light industrial enterprise's products.
The major findings indicated that some of the methods of motivation were provided for to a great extent, while others had serious shortcomings.
References
Abdurahmonov Q.H., Xolmuminov SH.R., Zokirova N.Q. (2008), Personnel management. Тashkent.: Teacher.
Bekmurodov A.SH., Qosimova M.S., Safarov B.J (2007), Consumer behavior. Тashkent.: ТSEU.
Dessler, G., Griffiths, J. & Lloyd-Walker, B. (2007), Human Resource Management: Theory, Skills and Application (3rd ed.). Pearson Education Australia, Frenchs Forest.
Griffin, W., Moorhead, G. (2009). Organizational Behaviour: Managing People and Organizations. (9th ed.). USA: Thompson South-Western.
Jalilov J. (2009), Importance of tax policy in management of industrial enterprises by economical methods, Materials of Republican scientific-practical conference “To prevent the negative influence of the world financial – economical crises on Uzbekistan economy and the role of tax policy in stable growth of economy and encouraging the activity of entrepreneurship”. Tashkent. pp. 24 - 25.
Jalilov, J. (2020). Корхоналарнинг маркетинг фаолиятида мотивация усулларини қўллаш зарурати. Архив научных исследований, .
Jalilov, J. (2020). Маркетингда истеъмолчига йўналтирилган мотивация назариялари. Архив научных исследований, .
Jalilov, J. G. (2018). Use of Motivation Methods used to Motivate Media in Light Industry Enterprises. Economics and Innovative Technologies, 2018, 25.
Kotler,P, Amstrong G. (2022), Marketing Management,16th ed, New Jersey, USA, Pearson Education Inc
Meskon M. Albert M. Hedouri F.(2004), Principles of Management. Moscow.: Delo LTD.
Mills, J.C., Mills, H., Bratton, J., Forshaw, C. (2006). Organizational behaviour in a Global Context. Canada: Broadview Press.
Robbins, S. P. (2001). Organizational behavior, (9th ed.). New Jersey, USA: Prentice Hall.
SHarifxujayev M., Abdullayev YO.(2001), Management. Textbook. Тashkent.: Uzbekistan.
Shodmonov Sh. Alimov R. Juraev T. (2002), Theory economy. Tashkent.: Finance.
Yuldashev N.Q., Kozokov О.S. (2004), Management.Тashkent.: Teacher.
Zayniddinov SH. Shermuhamedov A, Murakaev I. (2005), Management. textbook. Тashkent.: Uzbekistan.
Jalilov, J. G. (2017). Hedonic motivations among uzbek consumers. ISJ Theoretical & Applied Science, 34- 41
Djasurovna, S.(2020).Marketing asoslari. Архив научных исследований, 1(12). извлечено от https://journal.tsue.uz/index.php/archive/article/view/1492
Djasurovna, S. (2020). Strategik marketing Toshkent –.Архив научных исследований извлечено от https://journal.tsue.uz/index.php/archive/article/view/1547
Djasurovna, S. (2020). Тармоқлар ва соҳалар маркетинги. Архив научных исследований,. извлечено от https://journal.tsue.uz/index.php/archive/article/view/1396
Ganijonovich, J. J. (2016). Importance motivational methods on marketing management in the light industry enterprises. SAARJ Journal on Banking & Insurance Research, 5
