A study of impact of online trading on offline retailers: With special reference to selected talukas

Abstract

In the current era e-commerce is proving to be an invaluable boon for consumers. Consumers of any country along with the e-commerce company get various benefits from e-commerce such as the use of alternative distribution channels at a lower cost, optimum use of internet facility, increased productive customer awareness, transparency in the company's real image Bring competitive advantage to customers, Helping to compare two or more goods and services. The research study found that 27.5 percent of offline retailers admitted to failing to properly manage window shopping. 47.5 percent offline retailers agreed that the market failed to attract customers due to saving money in the advertising budget. 15.83 percent of offline retailers believe that the required stock of differentiated products is not kept in warehouses due to insufficient working capital. Similarly, 5.83 percent of offline retailers admitted that they could not serve attractive offers on the product due to high transport charges and labor costs. Whereas only 3.33 percent of the offline retailers considered after sale services as useless.