The critical analysis of consumer’s perception towards online shopping

Abstract

The online shopping is the phenomenon which has gain huge momentum in recent era. It has changed the dimension of shopping all over the world. In order to face the competition from traditional shopping methods it has made some distinct changes in its method of working. The progress made by online shopping is significant but still it has not achieved the overall growth in all sectors of economy. This is the study undertaken primarily to understand the consumer’s psyche which prompt or prohibit him from online shopping. The number of factors were considered and in pilot study the five most influenced factors were finalized. The ANOVAs were used to prove the hypothesis. The recommendations drawn from this study will bring new views in understanding the perception of consumers towards online shopping.