The Coat of Arms of the Present Age – The Brand

Abstract

This paper provides a comparison between the Coat of Arms and the Brand. In order to outline the characteristic features of the Coat of Arms and the Brand, it is important to look back at how communication developed throughout history. The Coat of Arms was used in chivalry and by the aristocracy as a representative tool. Today, Brands show features which are very similar to those that are inherent to the Coat of Arms and serve the same purpose. This paper explains and clarifies why these two presentation and communication instruments were established at different times in history, what purposes they served and why they are so similar, at least from a historical point of view.